The Diocese of Orlando presented the first-ever Social Media Summit on Tuesday, November 12, 2013, which brought together parishes, schools and Catholic entities using social media for ministry. The summit was held at the Chancery building.
Below are the resources that were shared during the Social Media Summit. Please feel free to download the documents. Two of the presentations are also available via video.Creating / Sharing Content
Building Engaging Audience
Speaker: Scott Stafstrom, Communications Coordinator for Annunciation Catholic Church and owner of Compass Web Group
Scott started a Facebook page for Annunciation Catholic Church in 2011 and over 800 parishioners have “liked” the page. Scott shared strategies for building and engaging an audience and discussed case studies from other parishes that have discovered the most (and least) effective ways to evangelize via social media.
Speaker: Mike Carlock, Layout/Online Editor of the Florida Catholic
Mike is a professional design and layout artist who has designed pages for the Florida Catholic for almost 10 years and is now applying his skills to create interesting content for the Florida Catholic social media sites. How does he determine what content to post and when to post? Where does he find interesting content? What content is the most shared and reposted?
Social Media Integration
Speaker: Nicole Barnes, Advancement Associate for Communications, Bishop Moore Catholic High School
Nicole has been administering social media sites for 10 years. Bishop Moore Catholic High School has close to 2,000 fans and a popular Twitter account. How do they integrate these social media sites with their overall communications and how can widgets serve as a great integration tool?
Speaker: Teresa Peterson, Communications Director for the Diocese of Orlando
Teresa spoke about best practices for social media that can be applied today to help us have a greater impact on our social media evangelization efforts. She presented each participant a social media style guide that includes a standardized list of tags, keywords, and hash tags that we can all use. The guide also includes a set of sample tweets and posts as a reference for style and length.